7 Benefits of Outsourcing to a Data Entry Service Provider

Nowadays, data has a lot of importance for any organization or business. The digitization of data through manual data entry can help improve operational efficiencies. Although every company or business knows the importance of data to support their business operations, not all of these businesses have enough resources to buy manpower for this purpose. In this article, we are going to take a look at some benefits of outsourcing data entry assignments.

1. Time-saving

Often, every business has primary and secondary processes. The use of an in-house team to take care of these unimportant processes may increase the cost of business operations. In other words, it will involve hiring executives with fast typing skills.

On the other hand, if you outsource data entry assignments, you can have these repetitive tasks done by a service provider. This can help you reduce unnecessary expense and you can focus on more important business activities.

2. Advanced Technology

Most outsourcing service providers have advanced systems in place in order to provide quality services in a timely fashion. If you outsource your data entry projects, it will not only save you a lot of money but it will also eliminate the need to maintain the required infrastructure. Plus, you will enjoy great results every time.

The money you have saved can be spent on other things you need for your business. This can help you expand your business without spending a lot of additional money.

3. Smart Partnerships

Outsourcing firms can provide customer services. The reason is that they can easily scale up in order to meet the needs of their customers. If you work with a reputable service provider, you can easily grow your business without spending a lot of money on expensive hardware and software systems. In other words, this smart partnership between you and the service provider is a win-win deal for both parties.

4. Better Talent

Typically, outsourcing service providers have a team of talented professionals that you can depend on. An in-house team of talented professionals will cost you much more than outsourcing your assignments to remote workers. The reason is that you will have to hire these professionals on a permanent basis, and you will have to pay them on a monthly basis regardless of the number of projects you get.

5. Lower Operational Costs

We all know that outsourcing offers a lot of cost benefits for organizations across the globe. By outsourcing your data entry assignments, you can get the work done at a fraction of the cost of having an in-house team. In other words, you can enjoy a much lower operational cost. We know that operational costs are not easy to maintain for any business.

6. Improved Productivity

Outsourcing service providers always meet deadlines. Therefore, you can enjoy improved productivity without investing in inexpensive hardware or human resources. All of this can help you achieve higher operational productivity. And with the increase in productivity, you can make more sales and enjoy huge revenues.

7. Competitive Advantage

As a business owner, if you want to stay ahead of the competition, you have to make strategic decisions in order to ensure your business operations give you the best productivity. By outsourcing, you can get quick access to talented professionals to enjoy a lot of benefits, such as lower cost, higher productivity and quicker performance. All of this can help you to get a competitive advantage over your competitors.

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Keywords And Content, Best Strategies For SEO

The Importance Of Keywords In Your Online Business

There is no denying the importance of keywords used in any content that is placed on the Web. Keywords allow you and everyone else who uses the Web the ability to find what you are looking for. If you need just one bit of information, you likely would spend countless hours in research trying to find it if it was not for keywords.

As an Internet marketing professional, how do keywords relate to your own business? Usually, if you are using the Web as a marketing tool in any way, keywords are an important component.

We also compare it to the importance of quality content. Is it possible to have great content and still have great keywords in your final copy? It is possible, and in fact, it is necessary to do this if you wish to have a successful website or blog. Before getting into these details, let’s start at the beginning.

WHAT ARE KEYWORDS AND WHERE TO USE THEM-

What are keywords? These are words individuals will type into a search box when they are looking for something online. For example, let us say you are looking to purchase a table. You get online, go to the search box, and type in the word “table” into the search box. The search engines start looking for websites that relate to your search. Within seconds, there is a long list or results in front of you (called the search engine results page) that you can choose from.

Now, on the flip side of the coin, if you owned a website selling tables, you would want to attract this person to your website. To do so, you need to have your website displayed on the search engine results page. To do this, you need to have the most appropriate keywords on your website. So, for example, you need to have the world “table” used properly on your website for the search engine results to actually see your website as valuable to this search.

SEO-

Using keywords will help you prove your value to the search engines. The key is to know what helps you to rank well and what may not help you. Less than a decade ago, people took advantage of the keywords. Pages and pages of websites had virtually nothing but keywords on them. The problem is, when a website is packed with just keywords, it is likely not to be packed with information.

Here is an example to consider: John designs a website to attract visitors who he hopes will visit the affiliate pages he is linking to. So, he plans to put lots of keywords on his page. That way, his website will rank well, right?

There are two problems with this process. First, there is little chance that anyone who comes to such a page will feel it valuable enough to stick around and click onto affiliate links.

Second, Google and other search engines have made significant changes to their complex algorithms. Websites that have too many keywords on them will be ranked lower in the search engine results pages.

The key is to know what the actual best percentages are. Of course, Google is not going to tell you just how many keywords to use. They do offer a lot of in-depth information that you can use, though. It is this information that you want to rely on to get the results you are looking for. Google is not the bad guy: They want to provide individuals who use their search engines with the best websites online to solve their inquiries.

WHERE TO USE KEYWORDS –

Where should you use keywords? Keywords should be found in virtually anything you place online. Here are some places to use them.

 Place them into each article on your website.  Place them on your home page and sales pages.  Place keywords in your blog posts.  Use keywords in your product descriptions.  Use keywords on your website and in your blog tags and headings.  Use them on contact pages, FAQ pages, and just about any page on your website.

Doing this is essential to getting a high page ranking in the search engine result pages. Yet, you do not have to make this a complex process. In fact, it is often best to put keywords in the back of your mind while writing content for your website. Write what really matters and then come back to keywords later.

CONTENT IS KING –

One of the earliest phrases used still stands true. “Content is king” when it comes to Internet marketing. If you are putting up a page on your website, you want the person who visits your website to say, “Wow, this is great. I’m bookmarking this page to come back here often.”

The best way to do this is to include quality information on each of the pages of content you provide to your readers. In a few minutes, we will go through the process of providing quality content. Before doing so, consider what would happen if you did not have good information on your website.

1. You use keywords on your pages, but fill them with fluff content. Your reader gets to your page and thinks, “this does not help me,” and moves on.

2. The reader gets to your website and finds errors. You can no longer be trusted and they leave your site.

3. The affiliate programs you are working to earn money from visit your website. They find it poorly designed with little information. They decide that you are not a good fit for their company. They no longer offer you membership in the affiliate program.

4. You get no inbound links to your website. Inbound links are those which are pointing to your website. Google finds these to be valuable when ranking websites. If another website (or several of them) find your website to be a good resource, they definitely will rank your website higher. But, other websites will not do this if your content is poor in quality.

5. You make little to no money at your website since it is poorly ranked and is not attracting any repeat visitors.

Content for your website needs to be well-written and organized. It needs to be informative and useful to anyone who will visit and read it.

BEST STRATEGIES KEYWORDS AND CONTENT

Now that you have the basics about keyword usage and the importance of content, how do you bring the two things together so that your website will prosper?

There is no direct formula for doing so, but you can find some real results if you implement a number of known methods to help you. Google itself often provides a great deal of suggestions in terms of keyword usage. In your balancing act for quality content and keyword ranking, keep the following strategies in mind.

GO WITH QUALITY CONTENT FIRST

First things first, write quality content for your website. Nothing else will be as important to the success of your business has having quality content on it. There are several ways you can do this successfully.

1. Use factual information You want individuals to come to your website knowing that what you have to say is real and valuable to them. Therefore, each page should contain factual information. Before you post a blog post or an article, verify the information you are going to present. For example, going back to the example about the table search, be sure that you are providing factual information on the wood type, size, history or other topic.

2. Make it interesting Coming to a website filled with lines and lines of information that is boring is going to be so dull people will leave. Without spending too much time in the process, add some statistics. Use descriptive language that paints the picture for the reader, “these mahogany tables are designed in the style used by Ancient Romans… ”

3. Become a resource One of the best ways to ensure you have quality information on your website is to make your website the one-stop shop for all information on that niche. For the reader, a website that contains all of the information they need is going to be highly valuable. You may provide information about the history of tables, how to use tables… tips for staining them… and so on, for example. These items help you to become the resource these individuals need to have.

4. Be the expert For those who play a role in your website (and this is a very good thing) be sure that people who visit your website know that you are the expert in the field. You should stand out as being the authority. You do this when you provide valuable content to them. Do the hard research and find those interesting subjects to talk about. Answer questions. Relate to your customer base.

When you put these items together, the end result is very simple. You have a website that is packed with great content that people can naturally benefit from reading.

Chances are also good that you also have a website that is filled with quality keywords. After all, if you are writing about your topic and exploring all areas of it, you likely are using the most important words related to it. Still, you should still do some research and get better quality keywords into your work.

USING KEYWORDS PROPERLY –

There is no better way to rank your quality content in the search engines than to use keywords properly. It is often the case that website owners see this as a step they can skip. Instead of doing the research to find the right keywords for their websites, they think they already know what they are. This is often not the case.

FINDING THE RIGHT KEYWORDS –

Finding the right keywords is a process that often involves researching using any of the free keyword search tools available. You can also use Google’s service to help you to do this.

Once you use these services, you are likely to get a list of keywords associated with your primarily keyword. In our case, the keyword we plugged in is the word “tables.” As you are creating your table website, you have likely used a number of words that describe this product. But, did you include all of the most important words?

—–>”Jaaxy is the industry’s only keyword and research platform that was developed by affiliate marketers FOR affiliate marketers” Check Out Jaaxy Here <------ The top keywords, those used most often by users who are searching for the topic you have, should be included on your website. They do not have to be the only words that you use, though. These first words are heavily used and should be used at least somewhat in your website's content where it is appropriate to do so. For example, with the word "table," the top five keywords used included:  Tables  Pub Table  Pedestal Table  Dining Table  Glass Table These words are going to be mentioned on your website because they are commonly used words for your niche. What about those other keywords in the list? If you look down the list, you will see other words that could relate to your website. They look good, but fewer people are using them to find information online. Often, it is best to include some of these too. The reason for doing so is very simple. Most other website owners who are targeting keywords for their websites are using those top-tier words as well. There is a lot of competition out there for those words. Therefore, even with a great website, there are likely others fighting right along with you. Since the other words have less competition, you are more likely to rank well in the search page results for those keywords. In the table example, the words "pedestal dining table," "modern dining table," Glass coffee table," and "square tables" got far fewer hits than those top-tier keywords. The lower competition still makes them valuable. Use a combination of those top-tier words and those that are far more specific if they relate to your website. This unique combination will ultimately give you better results in the long term. WHERE TO USE KEYWORDS - Now that you know which keywords you should have on your website, the next step is to consider the placement of keywords on your website. As mentioned earlier, there are various locations on your website that you can use keywords. Use all of these locations for keywords. Within each of those documents, you need to place keywords in the right locations. There are several things to keep in mind in the case of blogs and articles/web content. The following guidelines can help you to place keywords into these mediums appropriately. 1. Place keywords in the title of each page or article The best way to place keywords in the title is in the following format. "KEYWORD GOES HERE: Interesting Content Goes Here." An example for the table website might be, "Pedestal Dining Table: 3 Tips for Buying the Right Dining Table." This shows the search engines the importance of this word. 2. Within the first 90 characters of the first paragraph, be sure your keyword appears again Also, it is important to note that you can use a mixture of keywords, but do consider having one or two primary keywords per article. Primary keywords should be located in these locations. Again, this early positioning helps to show the importance of the keyword to that page. 3. Use keywords in each of the paragraphs that you write on each page Do not overdo it, though. For example, you do not want your primary keyword to show up more than one or two times in each paragraph, depending on their length. 4. Break up text using subheadings Use secondary keywords in your subheadings. These will be positioned between paragraphs. Not every paragraph needs them, but sections of the article can be divided this way for easy reading benefits and keyword boosts. 5. Use keywords in the HTML for your website too This includes using them in each individual blog post/article that you post. This also helps with page ranking. Use a combination of keywords in each of your articles, but do not put too many into them. If that sounds confusing, it is because there is no hard and fast rule. What you want to do is to divide up the pages on your website or in your blog posts so that over the course of all of the pages, you use all the keywords you would like to use. Do not try to put all of your keywords for your website into every article you write. It won't work and will deflate the quality of each page considerably. For example, one blog post may include the keyword "dining table"; in that article, words like "dining room table" and "square table" may be included, but not many more than that. KEYWORD DENSITY - Keyword density is the amount of keywords on any one page in comparison to the number of words on this page. A few years back, it was common for the "less than expert" Internet marketers to try and work in high keyword density numbers. More keywords sounded horrible, but many thought that this would boost their search engine results pages significantly. The problem is that this does not work. It hurts your page ranking and causes you to have awkward sounding content on your website. Content is king, though, remember, and therefore, you need to make changes to this significantly. The question is, then, how much density should you go for? This is really up to you to decide since each page will be different, but most experts agree that you want a density that is under 5 percent. In most cases, only 2 to 3 percent keyword density is best. To compute keyword density, you simply need to take the number of times that the keyword appears in the page's text and divide that by the number of words on the page. For example, if the word "dining table" appears 8 times in our 400-word blog post, you would divide 8 by 400 words and get 0.02 or 2 percent. Do take the time to do this for your articles. You do want to ensure that there are plenty of keywords but not too many. If you would rather not waste your time on calculating density, there are free and paid software programs available online that will calculate the density for you. These are helpful when they are accurate. You do not have to be 100 percent accurate here. KEEP IN MIND -  Quality content is vitally important to the success of your website. Write your content to be quality content first.  Go back and insert keywords as they fit into the content you have written.  Do base topics and blog posts around keywords that are important. For example, choose a top ten list of tips for repairing dining room tables... this makes keyword usage easier and more effective. Plus, the reader gets it.  Do no obsess about keywords. You do not have to have a lot of them on the website to see results. Choose a good mix and include them in each article, but only as they fit with your topic appropriately. Finally, take the time to stay up-to-date on the changes that search engine companies make to their methods. This will ultimately enable your website to grow and stretch as the times change. It is very rare that you have to redo the entire site. Plus, if you do not want to do the work of all this "fixing," you can hire someone to do it for you.

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Learn The Skills To Make Money Online

=> Identify the Skill

Whether it’s medical transcription or graphic design, copywriting or web design, the most important first step is to identify the skill you want to learn.

This seems obvious, but is actually an absolutely crucial point. Most people who try to make a living from home tend to jump from skill to skill, learning a little about everything but mastering nothing.

They’re looking for something that seems easy. The truth is that there is a learning curve to just about any skill you’d want to learn. The most important first step is to pick one skill and commit to learning it.

=> Find Forums and Books

Identify the top forums and books in your industry. In general, every group or community will have their most commonly recommended books. Buy all these books and start studying your skill in depth.

Furthermore, start reading the forums. At first, don’t participate. Just read. Look over what kinds of problems others are facing and what solutions they’re finding.

Sort the forum by the threads with the most replies. These are usually the most helpful threads. Read through those post by post.

=> Learn by Doing

Instead of learning something theoretically, you’ll absorb the material much better if you’re actually implementing what you learn.

For example, if you’re learning graphic design, instead of reading a whole design book from front to back, recreate some of the examples.

In fact, many of the best books will have exercises, homework and challenges that go along with them. Do all of these assignments and keep your learning active rather than passive.

=> Create a Learning Schedule for Yourself

Create a learning schedule for yourself that consists of at least 2 hours per day, 5 days a week of work or study. Ideally, you should put in 4 hours a day, but that may not be realistic for most people.

Set a few goals for yourself. For example, if you’re learning graphic design, you might set the goals of:

Week 1: Understand all the tools in Photoshop’s toolbar.

Week 2: Photo correct three family photos, including color adjustments and wrinkle removal.

Week 3: Create three different kinds of special effects.

Week 4: Do an impressive movie poster for an imaginary movie.

Having a learning schedule will help motivate and guide you. It’ll help you learn with purpose, rather than aimlessness.

If you follow these tips, you’ll very quickly go from novice to advanced-intermediate. You’ll know enough about the skill to start getting paid moderate amounts of money. From there, you can develop expert level skills while you’re getting paid. It’s not hard to learn a marketable skill – with some resourcefulness and discipline, you can get it done in just 30 days!

Once you have learned the skill you desire, I highly recommend you join Wealthy Affiliate, they have by far the best step by step training to help you turn your skill into a very profitable online business. I will drop a link below.

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5 Reasons to Use a Cloud Server for Your Business

The majority of traditional companies invest in expensive in-house servers for their file sharing, email and applications. These solutions feature physical servers and a number of virtual machines. For the management of the servers, they need to spend a lot of money in the beginning. The cost includes the purchase of equipment and IT staff, just to name a few. But cloud servers offer many advantages. Let’s talk about 5 reasons to use a cloud server instead.

The downside of an in-house system is that it comes with high initial. Plus, you need to order a replacement as soon as the old system stops working. Not all of small businesses can afford to buy a new unit. Cloud servers, on the other hand, are much cost-effective. Without further ado, let’s read about 5 reasons to use the alternative.

1. No Upfront Cash

The first reason to go for a cloud server is to save tons of money. Unlike a conventional system, cloud machines don’t require you to invest in high-end machines. All you need to do is pay a small fee at the end of each month, and you will be good to go for the entire month.

2. No Cooling Required

Since you don’t need to manage all the equipment in-house, you can use a server that an experienced provider can control. Therefore, you don’t need to install air conditioners to cool down the servers and the related equipment.

For small businesses, this is a huge advantage as they can invest that budget on other projects to expand their business.

3. Software Updates

Another great advantage of cloud servers is that the software they run receives updates on a regular basis. You don’t need to pay for buying the software updates as this will be taken care of by the service provider. This can save you a lot of time and effort.

Opting for the updates is based on the computing needs of your business. So, this is another reason to go for this alternative instead of in-house equipment.

4. No Surprise Costs

This is another huge advantage of these systems. You can easily predict the costs of IT support. You don’t need to worry about the server outages. Although the cloud service comes with its own costs, you can enjoy cost savings over the long haul. That’s the reason many companies don’t manage in-house hardware anymore.

5. Easily Scalable Solution

Cloud servers offer a scalable solution to meet the changing needs of a small or large business. On the other hand, these systems require a fast, stable internet connection. As long as you have a fast connection, you can get the most out of these servers. Also, you can buy more bandwidth and other system resources by paying a small monthly fee.

Long story short, these are some of the reasons to choose a cloud server instead of an on-site system for your small business. You can try out these systems if you don’t want to manage in-house systems. Hope this helps.

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Learn The Skills To Make Money Online

=> Identify the Skill

Whether it’s medical transcription or graphic design, copywriting or web design, the most important first step is to identify the skill you want to learn.

This seems obvious, but is actually an absolutely crucial point. Most people who try to make a living from home tend to jump from skill to skill, learning a little about everything but mastering nothing.

They’re looking for something that seems easy. The truth is that there is a learning curve to just about any skill you’d want to learn. The most important first step is to pick one skill and commit to learning it.

=> Find Forums and Books

Identify the top forums and books in your industry. In general, every group or community will have their most commonly recommended books. Buy all these books and start studying your skill in depth.

Furthermore, start reading the forums. At first, don’t participate. Just read. Look over what kinds of problems others are facing and what solutions they’re finding.

Sort the forum by the threads with the most replies. These are usually the most helpful threads. Read through those post by post.

=> Learn by Doing

Instead of learning something theoretically, you’ll absorb the material much better if you’re actually implementing what you learn.

For example, if you’re learning graphic design, instead of reading a whole design book from front to back, recreate some of the examples.

In fact, many of the best books will have exercises, homework and challenges that go along with them. Do all of these assignments and keep your learning active rather than passive.

=> Create a Learning Schedule for Yourself

Create a learning schedule for yourself that consists of at least 2 hours per day, 5 days a week of work or study. Ideally, you should put in 4 hours a day, but that may not be realistic for most people.

Set a few goals for yourself. For example, if you’re learning graphic design, you might set the goals of:

Week 1: Understand all the tools in Photoshop’s toolbar.

Week 2: Photo correct three family photos, including color adjustments and wrinkle removal.

Week 3: Create three different kinds of special effects.

Week 4: Do an impressive movie poster for an imaginary movie.

Having a learning schedule will help motivate and guide you. It’ll help you learn with purpose, rather than aimlessness.

If you follow these tips, you’ll very quickly go from novice to advanced-intermediate. You’ll know enough about the skill to start getting paid moderate amounts of money. From there, you can develop expert level skills while you’re getting paid. It’s not hard to learn a marketable skill – with some resourcefulness and discipline, you can get it done in just 30 days!

Once you have learned the skill you desire, I highly recommend you join Wealthy Affiliate, they have by far the best step by step training to help you turn your skill into a very profitable online business. I will drop a link below.

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Virtual Communication: Staying Professional While Working Remotely

Be Mindful of Your Background

Piles of laundry or personal photos may be fine when you’re having a video chat with friends, but for professional interactions, you need to curate a more polished background. I have been on calls where I see clothes hanging in the background or closet doors open. Treat your background as you would your work space in your office. Take some time to consider where you will be making calls from, and do a test run in advance to make sure nothing unexpected is creeping into the frame. Can’t find an appropriate space in your home? Many programs, including Zoom, allow you to use a picture as a virtual background.

Keep Your Information Private

If you’ll be sharing your screen at any point, take care that your personal computer activity isn’t on display for all to see. Have your slidedeck open in the background and ready to be uploaded to share. Whenever possible, share the specific application that you want your audience to see (e.g., a PowerPoint presentation or Word document) rather than sharing your full desktop. If you are sharing an internet browser, be sure to close all unnecessary tabs beforehand. You should also be aware that if you search in the address bar of your browser, auto-complete may reveal previous searches to your audience. To avoid this, clear your history, or navigate to sites before sharing your screen.

Minimize Distractions

Family members or pets can be a major distraction if they wander into your frame while you’re speaking. If you can, make your call from a room with a closed door, and put a sign outside beforehand reminding people that you will be on a call at a certain time. If you’re unable to isolate yourself, try to make calls with your back to a wall so that no one needs to walk behind you as they cross the room. If you have a furry friend who just can’t resist cuddling you while you work, put them in a closed room or distract them with a toy or long-lasting treat before you begin. Of course, working from home has it’s challenges and consider the audience on the call. Many won’t mind the occasional child or the pet – but many will mind the pet barking.

The virtual platform is here to stay. We will be continuing to conduce business in the new “hybrid era.” Be sure you move forward professionally in this new chapter.

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Virtual Communication: Landing the Job Remotely

Use Body Language to Make an Impression

Nonverbal communication is a great tool to help you stand out from the crowd. Too often people don’t realize that body language makes up 55% of the initial impression one makes. This is certainly essential during the interview process. Smile and use gestures when speaking to appear enthusiastic and pleasant. When listening, nod thoughtfully to show you are engaged. If the interview is conducted on the telephone be equally mindful of providing feedback such as “uh-huh” and “I understand,” when the other person is speaking. Finally, don’t forget to sit up straight; slouching will make you seem unprofessional, sloppy, and overly casual. Sitting talk and walking tall will exude confidence (even if you aren’t feeling very confident).

Preparation is Key

In addition to the homework you should do before any job interview (i.e., researching the company culture, preparing answers to common interview questions), you should also think about how to answer questions related to working remotely. For example: Have you ever worked remotely before? How will you engage with your team virtually? What do you feel are the greatest challenges about working from home and how will you overcome them? Be able to answer unexpected questions in a confident matter will go far towards you landing the job. Be sure to minimize the “insecure” words such as “um, uh, like and you know” that may indicate that you are not feeling very secure. Research has shown that using too many of these filler words will make you sound insecure and lacking confidence.

Punctuality Still Matters

Keeping your interviewer waiting is the easiest way to make a bad impression. Aim to be seated at your computer at least ten minutes before your interview is scheduled so that you have time to check your technology and compose yourself. “Arrive” at the interview (i.e., click the link) about one to two minutes before the scheduled start time. Also be sure to download the application if you have never used it before. Do this ahead of time.

Pausing is More Important Than Ever

When answering interview questions, insert short, strategic pauses into your speech. Pausing can help slow you down and keep your message clear and easy to understand. This is especially important in remote communication, since lags and audio overlap can make speech harder to understand. Pausing also helps to project an image of confidence and professionalism, and gives your interviewer time to digest your message as you speak.

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5 Publicity Hacks For Startups To Grow Your Business Now

One common thread about startups is that most are pressed for time and money.

They know they need to establish their brand, but lack the major funding of most established businesses.

Many try to muddle through in an attempt to pique the interest of journalists and secure media coverage.

They understand the longer it takes to create name recognition the longer it will take them to build sales and profitability, but they aren’t sure how to get the process rolling.

Here are five publicity hacks for startups to quickly attract the attention of newspapers, radio and TV stations, and generate the needed publicity for immediate growth.

#1. Create a short summary highlighting what makes the business special and why it is different than other companies in the market space.

A startup should avoid the standard press release if possible.

The common mistake is to create the typical release and just send it everywhere hoping something will stick.

Instead, depending on the type and scope of the business, offer an exclusive story to the media with a lot of news “hooks”.

Point out interesting details and pitch the local business journal, daily newspaper, or a TV station announcing your company’s launch before it happens.

You can put together an interesting summary with an eye catching headline. Journalists like to break stories and are always watching for new businesses they can write or talk about.

Businesses can always issue and distribute a standard press release later after a major news outlet or two have broken the story.

#2. Develop a short, quirky video for social media.

Video, of course, is highly used in today’s highly digitized world.

A video can humanize the owners and team, and get people talking about it.

Many people would also rather watch something than read about it.

A video can help cover all the bases. It can depict some emotion and show aspects of the business print cannot deliver.

A company can also link to their video for added PR value when the business does send out its press release.

#3. Host a special event.

A special event can create excitement for the leadership, team and recruiting. The right type of event can also have a lot of media value.

Creating a special event is where creativity kicks in. You can do something a little off-the-wall such as creating the world’s biggest cheeseburger or selling 50 dresses in 50 hours to build revenue for a nonprofit or repairing a house for a needy homeowner if you are a painting company or construction firm.

You can do something related to computers if you are a tech firm.

Many ways exist to execute an event and accomplish your goals. Remember a business will need something visual if you wish to attract local TV stations.

#4. Tie-in a charity.

Community outreach can be a key part of a communications program. A new company can develop something at the outset that benefits a local charity and gains the attention of the media.

Editors and producers like companies that do something creative and give back to the community.

You can do some special things with nonprofits that involve bringing your pets to work or small children. The media loves dogs and kids.

#5. Publicize your press coverage on social media and your website

Your newsroom should be kept up-to-date and make sure you link to your stories on all your social channels.

Print, video and digital all play off each other with SEO benefits as well.

Keep in mind the more coverage you get, and the more media relationships you establish, the more credibility you will have for future stories.

Posted in Education | Comments Off on 5 Publicity Hacks For Startups To Grow Your Business Now

How To The Word Out About Your Home Business

One of the most important components of your home business’s success is marketing. If you don’t promote your business, no one will ever know about it. You can’t make money if no one knows you exist.

You have to get the word out about your business and there are several ways to do that in an inexpensive way.

Social Media

Sign up for and participate in social media networks where your audience hangs out. Comment on questions, offer your help freely, and let your profile speak for itself. Don’t try to connect one-on-one with people until you’ve built a relationship with them.

Blogging

One of the best ways you can promote your business is through blogging. Blogging keeps your website active. You can blog about many things that will attract your audience. The keywords in your blog, the title, and the subject matter help search engines send people to your information.

PPC

Pay-per-click advertising means you create an advertisement, usually an image and some words, based on the rules of the platform. You then pick the audience you want to view the advertisement, and then you only pay if someone clicks through your advertisement.

Email Marketing

Another way that is very effective to get the word out about your business is to create a free report or give away something of value to people who are your target audience, in exchange for an email address. Using that email address, you can market to them one-on-one the products and services that you represent.

Affiliate Marketing

You can get other people to help you market your products or services by setting up an affiliate program. This is a program where you use software to help keep track of sales made by other people of your product or service. You can use aMember.com or E-junkie.com depending on your budget and needs.

Your Website

One of the first thing you should do is create a website with a blog. Your website is your home on the internet and where all content, all marketing, and all promotion should start.

Listing Services

Depending upon your business type, you can join listing services to help people learn about your business. Double check the service to ensure it’s really a viable service. Check stats, and cancel anything that isn’t working.

Hand Out Business Cards

Don’t forget this tried-and-true way of doing business. Give them to people you meet at in-person events, and if you have products you send through the mail, include one.

Posted in Business | Comments Off on How To The Word Out About Your Home Business